ASTA, NTA to Hold Hispanics in Travel Caucus

ASTA and NTA will hold the Hispanics in Travel Caucus in conjunction with ASTA’s Travel Retailing and Destination Expo  (Los Angeles, Sept. 7-9) on Sept. 8 from 4 p.m.–5:30 p.m. This invitation-only Café con Leche will provide leading executives, organizations and thought-leaders involved in the Hispanic tourism market the opportunity to discuss trends, challenges and opportunities in Hispanic tourism and develop plans for better serving the Hispanic travel community. Glenn Llopis, CEO for the Center for Hispanic Leadership, will be the featured speaker. In coordination with the Café con Leche, a panel discussion –“25 Reasons Why Hispanics are Important in Growing Your Travel Business” – will be held on Sept. 7 from 11:30 a.m. – 12:45 p.m. This important panel will highlight why the fastest growing market in the United States–Latinos represent more than 50 percent of all growth– needs to be a key part of anyone’s travel marketing plans. Read more.

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